News and insight

Sidebars give visitors a clearer path to where you want them, faster. We already built the better version.

Mistral, Finfy, and Fin all use a scrolling sidebar to walk visitors through one long page. It's a smart pattern, but it can only ever point at what's already on that page. See why a real person on camera, guiding visitors to any page on your site, does more of what that navigation was reaching for.

What's Next for Event Marketing? Adam Parry on AI, Content, and the Real Job of an Event Website

We sat down with Adam Parry, founder of Event Tech Live, Event Industry News, and the Event Technology Awards, for a wide-ranging conversation on where event technology is headed as Adam gears up for this year's show at Excel London. Two decades into building the event tech industry's biggest platforms, Adam had a lot to say about AI, content, and why most event websites are still getting the basics wrong.

Inside EasyFairs' Event Marketing Strategy: A Conversation on Video and Trust

Interactive video platforms for B2B websites: 2026 buyer's guide

A 2026 buyer's guide to interactive video platforms for B2B websites: how the tools differ, how they compare with honest pros and cons, and how to guide buyers through a self-directed journey.

Summer Product Round-up: June 2026

A roundup of what's new across Performance Metrics, the Flow Builder, Video Stand-ins, and the ReelFlow Player in the first half of 2026.

Can AI Ever Be Authentic? Joel Harrison on the Trust Paradox Reshaping B2B Marketing

Joel Harrison, founder of B2B Marketing magazine and host of the Trust and Influence in B2B podcast, joined us to tackle the question every marketer is quietly wrestling with: if AI can produce content at scale, does any of it actually land?

Rethinking Late Registrations: In Conversation With Confex's Gina Kay

We sat down with Gina, fresh from a post-show debrief to dig into how she thinks about late registrations and the full year-round marketing cycle for one of the UK's biggest trade shows in the events industry.

The High Performance Event Website: From Static Site to Year Round Destination

In 2026, the most successful event brands aren't just selling "tickets to a trade show" - they are building year-round industry communities. But, in an era of AI-generated content, a static site is no longer enough to win trust. It must become a year-round engine for trust and buyer enablement.

Inside the Evolving B2B Buyer: Why B2B Marketers Must Stop Chasing Conversions and Start Building Trust

Today’s buyers are independent, well-informed, and often decide who to purchase from before ever speaking with sales. What used to be a linear journey has become unpredictable and far less controllable. Join our panel of experts as we discuss how marketers can adapt.

Putting the human first - how to stand out in the age of AI

In an era of AI-generated noise and static, text-heavy websites, the "human" element is no longer a soft metric; it is your most powerful competitive advantage for building trust with the silent majority of your market. As younger audiences take the lead, the influence of short-form video has transformed how content is consumed. When every brand sounds the same, your most valuable asset is to simply be human.

Join the ReelFlow team! New Social Media Assistant Role

We’re looking for someone who loves the craft of turning raw ideas into crisp, engaging content. Who naturally spots moments worth sharing and understands TikTok, YouTube Shorts, Instagram Reels, and LinkedIn instinctively.

Why Event Websites Need Interactive Video

At Event Tech Live this year, one theme came up again and again: events have always been about people. The conversations, the energy in the room, the shared curiosity – that’s what brings the industry together.

ReelFlow Product Round‑Up for October 2025

Here’s what’s new across the Player, Dashboard and behind the scenes.

Product Updates in September 2025

We’re excited to share some improvements that make ReelFlow faster, clearer, and easier to use for both your team and your website visitors.

Round up of product updates in July 2025

This month’s product updates focus on enhanced Player interactions, improved Dashboard functionality, and performance wins under the hood.

May & June 2025 Product Updates

From a new-look Player to Two-Step Verification for all users, check out the full breakdown of everything we shipped in May and June.

April 2025 Product Update: Scroll-to-Play, Caption Tools, Performance Upgrades & Player API

New “Scroll to & Play” video behaviour, drag-and-drop steps, SEO metadata, clearer publishing messaging, faster dashboard performance – and the first release of the ReelFlow Player API (early access).

What we improved in March 2025

March brought quality-of-life improvements across the board — with smoother Flow editing in the dashboard, previewable drafts, clearer messaging, and Player enhancements like smooth scrolling between links.

Why B2B websites need more than just video hosting

Turn B2B website visits into conversations with interactive video

February 2025 Product Updates

This month’s updates bring major improvements to the Flow Builder, including versioning, auto-save, and pre-flight checks. We’ve also enhanced player customization, dashboard navigation, and overall performance to make ReelFlow even more intuitive. Read on for all the details.

Adding Undo & Redo to the ReelFlow Flow Builder: More Control, More Confidence

ReelFlow’s new Undo/Redo feature brings effortless editing and improved resilience to Flow building. Experiment freely and never lose progress again.

Why earning mindshare matters more than ever in B2B

Engaging, clear content keeps you top of mind when buyers are ready

January 2025 Product Updates

Here’s a summary of what’s new in the ReelFlow product in January 2025...

Why video might be the human touch B2B marketing needs in 2025

Learn why human-centered video improves buyer engagement and trust in B2B marketing

2025 trends in B2B Marketing

Chris reviews 3 exciting trends in B2B marketing from a recent Forbes article

Our final product updates of 2024

What we've improved across the Dashboard and Player in December...

Launching our new use case page

Discover all of the ways ReelFlow can improve website engagement and conversion

Why building brand and trust early with video wins over B2B buyers

Build trust early with video in the B2B journey.

November Updates: Launching our Flow Builder feature

Discover the exciting new updates to ReelFlow this November, including the launch of Flow Builder, automated video processing, improved SEO features, and faster performance for both customers and their visitors.

Why video on our website is helping close deals without us

Learn how video helps B2B websites close deals by capturing attention, building trust, and simplifying complex ideas during buyers’ independent research.

Our websites are closing (or losing) deals without us

Your website is now crucial in the buyer journey. Here are three ways to make it more effective.

What we added to the product in October 2024

Here's a summary of the changes and new functionality we've added for ReelFlow customers in the past month.

Introducing our first hire!

ReelFlow welcomes Will Towning, our first full-time employee, to help scale the opportunity for short-form video web experiences. 

Your website: digital obstacle course or invaluable asset?

Chris explores the challenges of modern B2B websites and explains how ReelFlow's innovative approach using short-form, interactive videos can significantly improve visitor engagement, experience, and conversion rates.

Things we added in September 2024

We added a slew of new features to the ReelFlow dashboard this month...

Join the ReelFlow team! New Founder Associate role

Join the ReelFlow team! We're hiring for a Founder Associate

Our product vision, using video to build trust in a time of change

Co-founder and head of product Andy Higgs explains the vision we have for ReelFlow and the businesses that use it.

Elevating visitor experiences with our latest enhancements

Our August ReelFlow product update.

Welcome to ReelFlow

CEO & Co-Founder, Chris Wickson, shares reasons why he's excited to be building ReelFlow.

Key problems you can solve with ReelFlow

Chris explores three key problems you can solve with ReelFlow by bringing interactive, short-form video to your website

3 use-cases to boost visitor engagement & conversions

3 introductory use cases to get started with the ReelFlow product and bring interactive, short-form video to your website