News and insight

Everything you need to build your video enhanced web experience

Featured

Why B2B websites need more than just video hosting

Turn B2B website visits into conversations with interactive video

Product

April 2025 Product Update: Scroll-to-Play, Caption Tools, Performance Upgrades & Player API

New “Scroll to & Play” video behaviour, drag-and-drop steps, SEO metadata, clearer publishing messaging, faster dashboard performance – and the first release of the ReelFlow Player API (early access).

Product

What we improved in March 2025

March brought quality-of-life improvements across the board — with smoother Flow editing in the dashboard, previewable drafts, clearer messaging, and Player enhancements like smooth scrolling between links.

Product

February 2025 Product Updates

This month’s updates bring major improvements to the Flow Builder, including versioning, auto-save, and pre-flight checks. We’ve also enhanced player customization, dashboard navigation, and overall performance to make ReelFlow even more intuitive. Read on for all the details.

Product

Adding Undo & Redo to the ReelFlow Flow Builder: More Control, More Confidence

ReelFlow’s new Undo/Redo feature brings effortless editing and improved resilience to Flow building. Experiment freely and never lose progress again.

Brand Building

Why earning mindshare matters more than ever in B2B

Engaging, clear content keeps you top of mind when buyers are ready

Product

January 2025 Product Updates

Here’s a summary of what’s new in the ReelFlow product in January 2025...

Awareness

Why video might be the human touch B2B marketing needs in 2025

Learn why human-centered video improves buyer engagement and trust in B2B marketing

Awareness

2025 trends in B2B Marketing

Chris reviews 3 exciting trends in B2B marketing from a recent Forbes article

Product

Our final product updates of 2024

What we've improved across the Dashboard and Player in December...

Awareness

Launching our new use case page

Discover all of the ways ReelFlow can improve website engagement and conversion

Marketing

Why building brand and trust early with video wins over B2B buyers

Build trust early with video in the B2B journey.

Product

November Updates: Launching our Flow Builder feature

Discover the exciting new updates to ReelFlow this November, including the launch of Flow Builder, automated video processing, improved SEO features, and faster performance for both customers and their visitors.

Marketing

Why video on our website is helping close deals without us

Learn how video helps B2B websites close deals by capturing attention, building trust, and simplifying complex ideas during buyers’ independent research.

Marketing

Our websites are closing (or losing) deals without us

Your website is now crucial in the buyer journey. Here are three ways to make it more effective.

Product

What we added to the product in October 2024

Here's a summary of the changes and new functionality we've added for ReelFlow customers in the past month.

Company news

Introducing our first hire!

ReelFlow welcomes Will Towning, our first full-time employee, to help scale the opportunity for short-form video web experiences.

Marketing

B2B website represented as a digital obstacle course

Your website: digital obstacle course or invaluable asset?

Chris explores the challenges of modern B2B websites and explains how ReelFlow's innovative approach using short-form, interactive videos can significantly improve visitor engagement, experience, and conversion rates.

Product