Buyers have changed.
Our websites haven’t.
Today's B2B buyers are in the driving seat: doing more research, on their own terms, than ever before.
Yet most websites are still built like it was 2010.
B2B websites fail to engage modern buyers
Modern buyers expect more than static content. B2B websites relying solely on traditional formats struggle to captivate, convert, and retain today’s audience. Interactive experiences, compelling storytelling, and dynamic video have become essential components of a high performing website.
Optimised for the wrong audience
2% conversion rates mean 98% of visitors are silently researching, not converting.
Text-heavy, static experiences
Buyers prefer to watch than read, yet face walls of text on most B2B websites.
Lacking the human touch
Trust and 'brand humanization' are vital in B2B today, yet most websites are faceless.
Interactive video experiences
Engaging, short-form video that matches how buyers actually want to research today
Self-guided engagement
Visitors navigate through quick video content tailored to their specific interests
Human connection
Your team speaks directly to visitors, building authentic connection through real people.
AI-powered planning and scripting
Generate intelligent flows and scripts, or build your own via our intuitive Flow Builder.
Flexible production options
From self-serve recording to professional services, including AI Video Stand-In for scale.
Performance data that didn't
exist before
Track engagement depth like social platforms do, but for your website visitor.