Buyers have changed.
Our websites haven’t.

Today's B2B buyers are in the driving seat: doing more research, on their own terms, than ever before.

Yet most websites are still built like it was 2010.   

THE Problem

B2B websites fail to engage modern buyers

Modern buyers expect more than static content. B2B websites relying solely on traditional formats struggle to captivate, convert, and retain today’s audience. Interactive experiences, compelling storytelling, and dynamic video have become essential components of a high performing website.

Optimised for the wrong audience

2% conversion rates mean 98% of visitors are silently researching, not converting.

Text-heavy, static experiences

Buyers prefer to watch than read, yet face walls of text on most B2B websites.

Lacking the human touch

Trust and 'brand humanization' are vital in B2B today, yet most websites are faceless.  

Interactive video experiences

Engaging, short-form video that matches how buyers actually want to research today

Self-guided engagement

Visitors navigate through quick video content tailored to their specific interests

Human connection

Your team speaks directly to visitors, building authentic connection through real people.

THE Solution

ReelFlow solves the engagement problem

Turn your website into a true buyer-enabling resource. Engage your audience more effectively, help your visitors self-guide around your site and build that all-important human connection along the way.

How it works

Planning, production, and performance in one workflow

ReelFlow is not just another video tool. Far from it. An end-to-end solution that enables you to easily and quickly bring intelligent, interactive video flows to your website and deliver a better experience to your visitors.

AI-powered planning and scripting

Generate intelligent flows and scripts, or build your own via our intuitive Flow Builder.

Flexible production options

From self-serve recording to professional services, including AI Video Stand-In for scale.

Performance data that didn't
exist before

Track engagement depth like social platforms do, but for your website visitor.

Turn visitors into engaged buyers with interactive, short-form video