Round up of product updates in July 2025

July brought a host of improvements including faster performance and a more polished ReelFlow Player experience for web visitors.

Andy Higgs
Andy Higgs
August 4, 2025
round-up-of-product-updates-in-july-2025
July 2025 ReelFlow Product Updates

Here’s what’s new in the product from July:

For the Player

  • Animated eye-catchers: you can choose to “play captions” as an alternative to having a static eye-catcher message, which has a greater impact on attracting visitors’ attention.
  • Inline Player aspect-ratio control now available: add a fixed aspect ratio to any Inline player
  • On request: your customer success manager can now help you adjust when buttons should appear in your Flows e.g. 1.5 seconds from the end of the video

Improvements across the Dashboard

  • Better Flow Builder experience
    • Made it easier to find and apply the “Close Player” Step when building Flows in the Flow Builder (pick it from from the Action dropdown)
    • Generally improved the load-speed when viewing and editing Flows
    • You can now see who uploaded each video in the Library
  • Better Performance Metrics
    • You can now track eye-catcher clicks (alongside the button clicks) when reviewing a Flow in the Flow Builder
    • The downloadable performance metrics now contain all the columns you see in the Dashboard
  • More Settings
    • You can now update a Workspace name yourself in Settings
  • Better Install Code checks
    • We will warn you if we stop detecting events from your Workspace URL

Platform improvements

  • We upgraded our servers in response to some instability encountered towards the end of the month. Remember you can sign up for updates or track our platform status from status.reelflow.com at any time.