Inside EasyFairs' Event Marketing Strategy: A Conversation on Video and Trust
n this ReelFlow LinkedIn Live, Chris Wickson sat down with Charlie Taylor-Martin, Marketing Campaigns Manager at EasyFairs, to unpack how her team put real people on camera across the entire visitor and exhibitor journey, and what happened when they did. The conversation covers everything from convincing a reluctant colleague to pick up a phone camera, to the single email that became EasyFairs' best performing send of the year.
