We help businesses bring interactive, short-form video experiences to their website

Buyers spend more than two-thirds of their buying journey doing independent research on vendor websites. Curating an engaging and attention grabbing experience is more important than ever. 

Young woman looking on her phone in a metro station
82.5%
of all web traffic in 2023 was video
89%
of people want more videos from brands they're evaluating
Image of a gray Macbook on an office desk
81% of buyers...
...have already picked their preferred vendor before they ever reach out.
6sense Buyer Experience Report 2024

Our story

We’re Andy and Chris, co-founders of ReelFlow. We’ve worked together for nearly 20 years and are excited to be building ReelFlow to help businesses take advantage of the web’s most popular and engaging content format, video.

As consumers, we’re watching more video content, particularly in short-form, than ever before. Yet most businesses are still just scratching the surface of the potential for video. And even those are creating video, much of it remains confined to social media, with websites often an afterthought. In a world where so much of the buying journey now happens online, we believe that websites have never been more important. They’re now essential touchpoints for engagement, yet traditional, text-heavy pages struggle to hold visitor attention and drive conversions.

We believe in the power of short-form video to transform this experience. Video enables businesses to tell their story, explain their offerings, and build trust—all in a way that feels personal and human.

If you’re interested in exploring how ReelFlow could help you to elevate your marketing website, then we’d love to start a conversation now!

Andy and Chris
Woman holding a mobile phone at her desk
Chris and Andy in front of a large building

Between 2013-19, we took Akkroo from startup idea to a $34M acquisition and exit. We served 100s of customers around the world, including IBM, AirBnB & Aston Martin.

Our Mission

This is the video-first era

We believe in the power of interactive, short-form video to transform the website and buyer experience.

Leadership

Meet the founding team

Chris Wickson

Co-founder and CEO

ReelFlow is Chris’ third startup after successful exits from his previous two. These included Akkroo - a B2B SaaS event technology he co-founded with Andy in 2013 that was later acquired by Integrate for $34M, where Chris served as GM, EMEA.

Headshot of Chris Wickson, founder and CEO of ReelFlow

Andy Higgs

Co-founder and CPO

Andy ran a successful web design agency prior to co-founding Akkroo with Chris in 2013, and later VP of Event Products & Head of Product Design at Integrate. Andy oversees all things product and design related here at ReelFlow.

Headshot of Andy Higgs, founder and CPO of ReelFlow
Values

Our core values guide us

At ReelFlow, our core values shape everything we do, guiding us in our mission to help businesses thrive through innovative video solutions.

Integrity & trust

Our team is composed of bright, kind & hard-working people with mutual trust and respect for each other, our customers and partners.

Customer impact

We're building products that our customers truly love to use and that meaningfully improve their performance.

Work-life harmony

We encourage & practice a balanced approach to our work and lives in the knowledge that this is the key to a happy, productive and fulfilling business.

Sustainable growth

We’re building this business with responsible, sustainable growth in mind, balancing ambition with financial prudence.

Interested in learning more about ReelFlow?

We’d love to start a conversation with you, so feel free to get in touch or join our mailing list and we’ll keep you posted on progress!

Thanks! We'll be in touch soon with the latest ReelFlow updates.
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