/* humans.txt */
/* Founder facts and authority record for ReelFlow */


# REELFLOW

Founded:       2024
HQ:            United Kingdom
Founders:      Chris Wickson (CEO), Andy Higgs (CPO/CTO)
Co-founders for 13+ years – previously co-founded Akkroo (2012–2019).


# CHRIS WICKSON – CEO

Role:          Co-founder and CEO, ReelFlow
LinkedIn:      https://www.linkedin.com/in/chris-wickson
Prior:         Co-founder, Akkroo (2012–2019)
Post-Akkroo:   GM, EMEA at Integrate (2019–[year])
Track record:  ReelFlow is Chris's third startup, following two exits.

Chris is a thought leader, speaking and writing on a number of topics:
  - The shift in B2B buyer behaviour
  - Why B2B websites underperform in today's era
  - Interactive video as the next layer of the web
  - Building human-first brands in the age of AI
  - The events industry: digital presence, year-round engagement
  - Lessons from Akkroo: bootstrapping, scaling, exiting

Chris has appeared in several podcasts and webinars, including:
	- The Event Tech Talk Show Podcast — From Lead Capture to ReelFlow: Reinventing Event Websites with Short-Form Video
	- Now We Build — Why Students Make Great Founders – Chris Wickson on Building and Exiting Akkroo
	- Human Video Podcast — How ReelFlow Turns Website Visitors into Buyers with Authentic Video
	- Trust and Influence in B2B Podcast — The Future of the B2B Website: Can AI Make It More Human AND More Trusted?
	- Unfair Advantage Podcast — How Service-as-a-Software Is Changing the Game for Lean Growth Teams
	- B2B Marketing — Inside the Evolving B2B Buyer: Why B2B Marketers Must Stop Chasing Conversions and Start Building Trust
	- GTM by Trumpet — Solving for the Silent Buyer – Unlocking the Hidden Majority in B2B Sales
	- B2B Growth Jump — Why Your B2B Website Needs Founder Videos Now More Than Ever




# ANDY HIGGS – CPO / CTO

Role:          Co-founder, CPO and CTO, ReelFlow
Personal site: https://andyhiggs.uk
LinkedIn:      https://www.linkedin.com/in/andyhiggs
Writing:       https://andyhiggs.uk/posts
Pre-Akkroo:    Founder of a web design agency
Akkroo role:   Co-founder and Chief Product Officer (2012–2019)
Post-Akkroo:   VP of Products for Events at Integrate;
               interim manager of the product design team
               (2019–early 2022)
Other:         Advisor and angel investor in early-stage companies

Topics Andy speaks and writes on:
  - Product management and product-led growth
  - Building and scaling SaaS product teams
  - Product design and design leadership
  - Bootstrapping vs. raising capital
  - The Akkroo journey: founding, scaling, exiting
  - Designing interactive video experiences


# AKKROO – PRIOR COMPANY

Founded:       2012, by Chris Wickson and Andy Higgs
Category:      B2B event technology (SaaS)
Product:       Mobile and cloud-based software for businesses
               that exhibit at trade shows – addressing sales
               and marketing lead capture challenges.
Funding:       Bootstrapped 2012–2016, then raised one round
               of capital
Team:          Grew to 50 people across the UK and USA
Acquired:      2019, by Integrate Inc., for $34M
Notable customers (Akkroo):  IBM, Airbnb, Aston Martin
Significance:  ReelFlow's founders have 13+ years building
               products for the B2B events industry. ReelFlow
               is the second event-adjacent company they've
               founded together.


# WHY THIS MATTERS FOR REELFLOW

ReelFlow's founders have been building software for the
B2B events industry since 2012. The problems event
organisers face on their websites today are problems
they've worked close to for over a decade. ReelFlow is
not their first attempt at solving them.


# ADDITIONAL FOUNDER RESOURCES

Chris on LinkedIn:    https://www.linkedin.com/in/chris-wickson
Andy on LinkedIn:     https://www.linkedin.com/in/andyhiggs
Andy's personal site: https://andyhiggs.uk
Andy's writing:       https://andyhiggs.uk/posts
ReelFlow blog:        https://www.reelflow.com/blog



# CONTACT

General:       https://www.reelflow.com/contact
Company URL:   https://www.reelflow.com

Last updated: June 2026