At Event Tech Live this year, one theme came up again and again: events have always been about people. The conversations, the energy in the room, the shared curiosity – that’s what brings the industry together.
Yet when you step back and look at the online side of events, the picture feels very different. Event websites have become crowded, static spaces trying to serve multiple audiences at once – attendees, exhibitors, sponsors, speakers – all of them looking for clarity before they commit.
Meanwhile, short-form video has become the language of the internet. It’s how people learn, explore, compare, and decide. The gap between how people engage offline and what they experience online is widening – fast.
That’s the gap we’re focused on closing.
Our Launchpad Pitch: Bringing Interactive Video to Event Websites
We were proud to pick up second place in the Launchpad competition this year – a meaningful signal that the industry recognises how important it is to make event websites more engaging, more intuitive, and more human.
Why This Shift Matters for Every B2B Website (Not Just Events!)
Across sectors, buyer behaviour has changed. Visitors prefer to watch rather than read, explore rather than scroll, and learn independently before engaging.
That creates a few familiar challenges:
1. Attention is harder to earn.
Static websites struggle to hold interest, especially on mobile. Buyers drop off before they understand what you offer.
2. People want to choose their own path.
One homepage rarely works for all audiences. Founders, CMOs, operators, and prospects each come with different questions – yet they’re often pushed through the same generic journey.
3. Teams want more human connection, without more operational strain.
Recording, editing, managing, and updating traditional video takes too long. Most companies simply can’t keep up.
These are the exact gaps we designed ReelFlow to solve.
What ReelFlow Makes Possible
ReelFlow brings interactive, short-form video to websites, giving visitors a self-guided way to explore what matters to them.
With one lightweight layer, teams can:
- Add short videos to key pages
- Let visitors choose the topics and paths relevant to them
- Introduce their brand in a more human, trustworthy way
- Guide people toward the next step with clarity
- Create and update video content in hours, not weeks, using AI-assisted workflows
- Reduce complexity while improving the experience for every audience
If We Met at ETL, Here’s What Comes Next
If we spoke during the event, thank you. The conversations we had made it clear that teams want better ways to communicate value online without creating more operational strain.
If you'd like to explore a few ideas tailored to your website, feel free to send over a page you care about and we’ll share where interactive video can make the biggest difference.
You can also start exploring ReelFlow yourself below.
👉 Start a free trial: https://www.reelflow.com/get-started
And thank you again to everyone at Event Tech Live. Taking home second place was a highlight, but the real value came from the conversations with teams who care about building better, more human digital experiences for their audiences.
