April 2025 Product Update: Scroll-to-Play, Caption Tools, Performance Upgrades & Player API

This April, we’ve rolled out powerful new updates across the ReelFlow Player and Dashboard – enhancing your site visitor experience, simplifying content creation, and unlocking early access to our new Player API for developers.

Andy Higgs
Andy Higgs
May 2, 2025
april-2025-product-update
April 2025 ReelFlow Product Update

Player Improvements, to benefit your website visitors.

  • New “Scroll To & Play” Video Behaviour: Visitors can now enjoy a smooth “Scroll to location on page then play video” functionality - available to choose from in the step settings in the Flow Builder. Ideal for single page sites where you have different content sections.
  • Double Speed Playback: When holding down the mouse to activate double-speed playback, visitors now get a clear visual indicator of the speed increase.
  • SEO Benefits & Enhancements: All Flows now auto-append new metadata, boosting SEO & AI-search discoverability.
  • We fixed a problem when the video in the Player sometimes froze, seemingly at random.

Dashboard Improvements

  • We added caption editing features for your videos!
  • Customers can now “drag and drop” buttons to instantly reorder Step buttons
  • Improved assistance when publishing Flows: we’ve added clearer and faster-to-appear error resolution hints, and publishing animations now completed faster for a snappier experience.
  • Uploaded videos now are titled with more human-friendly names!
  • Flows in the performance screen are now by default sorted by the highest number of video reels played, by popular request.
  • We upgraded a few things under the hood for better stability and a noticeable speed increase across the whole Dashboard!
  • We improved the guidance and process for reliably installing ReelFlow Player with Google Tag Manager.

Also…

  • ReelFlow Player API (early access only): We’ve quietly enabled the initial version of our Player API, enabling custom integrations and developer flexibility. Use this to launch chatbots from ReelFlow, add custom eye-catchers or alter the Player behaviour.

For more information, feedback or to make use of the early access Player API, reach out to product.feedback@reelflow.com.

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