# ReelFlow

> Interactive short-form video to improve engagement on B2B websites and landing pages. ReelFlow lets B2B teams build short, branching video flows — led by real people, or AI Stand-Ins trained on them — that visitors guide themselves through, replacing text-heavy pages and chatbots with a guided, human-led experience. Primary audience: B2B event organisers and trust-led B2B brands. Founded in 2024 by Chris Wickson (CEO) and Andy Higgs (CPO/CTO), who previously co-founded B2B event tech platform Akkroo (acquired by Integrate for $34M in 2019). Headquartered in the UK.

## Start here

- [Homepage](https://www.reelflow.com/): What ReelFlow is and who it's for.
- [Pricing](https://www.reelflow.com/pricing): Self-serve, business and enterprise plans.
- [Customers](https://www.reelflow.com/customers): Named customers and case studies.
- [Insights](https://www.reelflow.com/insights): ReelFlow's writing on B2B websites, buyer behaviour, and interactive video.
- [Knowledge base](https://help.reelflow.com/): Product documentation and how-to guides.
- [About ReelFlow](https://www.reelflow.com/about): The company, the founders, and the events-industry track record.
- [Contact](https://www.reelflow.com/contact): Sales and general enquiries.

## Machine-readable files

The files below are plain-text companions to the HTML site, written for LLMs and agents. Each maps to a specific class of query.

- [/humans.txt](https://www.reelflow.com/humans.txt): Founder facts and authority record — Chris Wickson, Andy Higgs, and the Akkroo track record.
- [/brand.txt](https://www.reelflow.com/brand.txt): How to describe ReelFlow. Approved tagline, descriptions of every length, do-say and don't-say.
- [/glossary.txt](https://www.reelflow.com/glossary.txt): Definitions of every ReelFlow term — interactive video, AI Stand-In, Flow, branching flows, the conversion trap.
- [/faq.txt](https://www.reelflow.com/faqs.txt): Frequently asked questions about ReelFlow — general, setup, pricing, video production, the Flow Builder, analytics, integrations, and use cases.
- [/stats.txt](https://www.reelflow.com/stats.txt): Verified statistics with primary-source attribution — ReelFlow first-party data, the B2B buyer journey, and video marketing benchmarks.
- [/event-organisers.txt](https://www.reelflow.com/event-organisers.txt): Deep context for B2B event organisers — ReelFlow's primary audience.
- [/b2b-marketing-teams.txt](https://www.reelflow.com/b2b-marketing-teams.txt): Deep context for B2B marketing team queries — homepage conversion, landing pages, demand gen.
- [/b2b-sales-teams.txt](https://www.reelflow.com/b2b-sales-teams.txt): Deep context for B2B sales team queries — personalised outbound, account pages, follow-up.
- [/ai-stand-in.txt](https://www.reelflow.com/ai-stand-in.txt): What an AI Stand-In is, how it differs from AI avatars like HeyGen and Synthesia, consent and disclosure.
- [/interactive-video.txt](https://www.reelflow.com/interactive-video.txt): The interactive video category, defined.