/* faq.txt */ /* Frequently asked questions about ReelFlow */ /* Sourced from the ReelFlow website. */ # 1. GENERAL ## What is ReelFlow? ReelFlow is an interactive short-form video platform built for B2B websites. It lets you create guided video journeys — called Flows — where visitors choose their own path through your content. Rather than passively watching a single video, buyers can self-select what's most relevant to them, building trust and moving through their research at their own pace — without needing to speak to sales first. ## How does ReelFlow work? ReelFlow lets you build guided video journeys — called Flows — directly on your website. Each Flow is a sequence of short videos (30 – 40 seconds each) connected by action buttons, so visitors can choose what they explore next based on what's most relevant to them. You build and manage everything from the ReelFlow dashboard, track engagement through built-in analytics, and update content without touching your website code. ## What problems does ReelFlow solve? Most B2B websites are built to inform, not to guide. Visitors arrive, browse a few pages, and leave — without ever engaging with your team or finding what they actually needed. ReelFlow addresses the gap between how buyers research today and what most websites are able to offer them: a human-led, interactive experience that builds trust during the research phase, guides visitors to the right information, and makes it easier for them to take the next step. ## Why is interactive video essential for B2B websites? B2B buyers now complete the majority of their research before speaking to sales — and most prefer to do so without filling in a form. Research shows 87% of B2B buyers say video influences their purchasing decisions, and most prefer short video over written content. Interactive video lets you guide those anonymous researchers, build trust early, and influence the decision before a prospect ever identifies themselves. ## What results do customers typically see? The most consistent improvements are in visitor engagement — longer time on site, more pages viewed, higher video watch time, and lower bounce rates. Alongside engagement, customers see more visitors reaching key conversion pages: contact forms, demo bookings, content downloads, and event registrations. Over time, the trust built through human-led video also has a measurable effect on how prospects show up to sales conversations — better informed, with fewer basic questions. ## Who typically buys ReelFlow? ReelFlow is used by B2B companies of all sizes — from founder-led businesses to larger organisations. It's particularly well-suited to marketing and sales teams in SaaS, professional services, agencies, events, and any business with a complex offering where buyers need time to research before they're ready to talk. ## How is ReelFlow different from a chatbot? Chatbots use text. ReelFlow uses real people from your team — faces, voices, and genuine personality. Most B2B buyers have learned to tune out automated chat; a real human speaking directly to them in a short video is a fundamentally different experience. ReelFlow can integrate with your existing chatbot via the interactive buttons or it can replace it entirely — depending on what your visitors actually need. ## How is ReelFlow different from a standard video embed? A standard video embed is a one-way experience — visitors press play, watch once, and move on. ReelFlow is interactive. Each video runs for around 60 – 90 seconds and ends with action buttons that let visitors choose what to explore next. The result is a longer, more engaged visit — and a clearer picture of what your buyers actually care about. ## What makes ReelFlow more effective than standard video embeds? A standard video embed is a one-way experience — visitors press play, watch once, and move on. ReelFlow is interactive. Each video runs for around 30 – 40 seconds and ends with action buttons that let visitors choose what to explore next. The result is a longer, more engaged visit — and a clearer picture of what your buyers actually care about. ## Is ReelFlow an AI avatar tool? No. ReelFlow is built around authentic human video — real people from your team, not generated faces. We do offer an optional AI Video Stand-In feature for teams that want to scale content creation, but the foundation is genuine human connection. Buyers respond to real people, and that's what ReelFlow is designed to deliver. # 2. SETUP & INSTALLATION ## How do I get started with ReelFlow? Start a free 14-day trial at app.reelflow.com/signup — no credit card required. You can also book a demo with the team or explore pricing on the website before committing to anything. Most customers are live with their first Flow within a day. ## How long does it take to get set up with ReelFlow? Most customers are live within a day. You add a single line of install code to your website, build your first Flow in the dashboard, and publish. No developer needed for the basics. ## How long does the technical installation take? The technical side takes just a few minutes — it's a single line of JavaScript added to your site's header. After that, all Flow building and publishing happens entirely from the dashboard, with no further code changes required. ## Do I need a developer to install ReelFlow? Not for most setups. The install code can be added via Google Tag Manager, Webflow, HubSpot, Squarespace, or WordPress without developer support. Placing an Inline Player may require basic HTML knowledge, but an Overlay Player needs no web development skills at all. ## What websites and platforms does ReelFlow work with? ReelFlow works with any website. There are specific installation guides for Webflow, HubSpot, Squarespace, WordPress, and Google Tag Manager. As long as you can add a code snippet to your site's header, it will work. ## Does ReelFlow work with my existing CMS? Yes. ReelFlow sits as a layer on top of your existing site — whether you use Webflow, WordPress, HubSpot, or any other platform. It doesn't require changes to your CMS or page structure. ## Can ReelFlow integrate with our existing website? Yes. ReelFlow works with any website — Webflow, WordPress, HubSpot, Squarespace, and more. It installs with a single line of JavaScript added to your site's header, and after that, all Flow building and publishing is managed from the ReelFlow dashboard. No changes to your CMS or page structure required. # 3. PRICING & PLANS ## How much does ReelFlow cost? Self-serve plans start from £39/month (Starter), with Grow at £89/month and Pro at £189/month. All self-serve plans include a free 14-day trial — no credit card required. Business plans start from £299/month for full service and multiple workspace requirements. Visit the Pricing page to compare plans or book a demo with the team. ## Is there a free trial? Yes — all self-serve plans include a free 14-day trial with no credit card required. You can explore the full platform, build Flows, and see how it works on your site before choosing a paid plan. ## What happens after my free trial ends? You'll be prompted to choose a paid plan to continue. All your Flows, videos, and performance data will be paused, ready for you to pick up again when moving onto the paid plan — nothing is lost. ## What's included in the Starter plan? The Starter plan includes 3 active Flows, 1,000 impressions per month, 10 video uploads (1GB storage), 1 user seat, and the Overlay Player. All plans include the Flow Builder, core performance metrics, and access to the Help Centre. ## What's the difference between the Grow and Pro plans? Grow gives you 10 active Flows, 2,500 monthly video impressions, 25 videos, 2 users, and both Overlay and Inline Players. Pro gives you 20 active Flows, 10,000 monthly video impressions, 100 videos, 5 users, and priority email support. ## Do you offer enterprise or custom pricing? Yes. Business plans start from £299/month and are designed for organisations needing more than 20 Flows, over 10,000 monthly impressions, multi-domain support, or full-service options including video production and dedicated onboarding. ## What add-ons are available? Add-ons include a Flow & Script service (from £499), professional video production (from £499), AI Video Stand-In creation (from £799), and a full-service package (from £999) covering strategy, production, and implementation. ## Can I manage multiple websites on one ReelFlow account? Each Workspace is linked to one website domain. Multi-domain management is available on Business and Enterprise plans. You can manage this easily via the workspace switcher in the ReelFlow workspace. # 4. VIDEO PRODUCTION ## What video format and quality does ReelFlow recommend? Videos must be recorded in 16:9 (landscape) format. MP4 (H.264), 1080p, 8 Mb/s, with AAC audio at 48kHz. The ideal file size is around 60MB per minute, with a maximum upload size of 100MB per video. ## How long should individual videos in a Flow be? Keep each video short and focused — ideally 30 – 40 seconds. Shorter videos hold attention better. You can create a multi-step Flow of short videos together using action buttons to build a longer, interactive story, rather than asking visitors to sit through one long recording. ## Do I need professional video production to get started? Not at all. You can record with a webcam or smartphone, work with a production partner, or use ReelFlow's AI Stand-In feature. The platform is designed to work at any budget and skill level. The quality that matters most to buyers isn't production value — it's authenticity. ## Are captions generated automatically? Yes. Captions are automatically generated when you upload a video. You can review and edit them in the Caption Editor before publishing. A Flow cannot be published until all captions have been reviewed by a human — this is a requirement, not optional. ## What is an AI Video Stand-In? An AI Video Stand-In is a digital version of a real team member. Once trained on a short sample recording, it can speak any script you write — producing new video content in minutes, without anyone needing to get back in front of a camera. ## How do I create an AI Video Stand-In? You record a short training video (1–2 minutes) and a quick consent video (10 seconds) in a well-lit, quiet space and submit it to ReelFlow. Training typically takes 24 – 48 hours. After that, you generate new videos simply by typing or pasting a script. Your Customer Success Manager guides you through the process. ## Is AI-generated video content disclosed to visitors? Yes. All AI Video Stand-In content displays a small content label so visitors know AI was used in production. This is part of ReelFlow's commitment to transparency — full details are at reelflow.com/legal/use-of-ai. ## Can we mix human-recorded and AI-generated video in the same Flow? Absolutely. You can combine professionally produced video, in-house recordings, and AI Stand-In content across different steps in the same Flow. Visitors experience them as one cohesive journey. # 5. FLOW BUILDER & PLAYER ## What is a Flow? A Flow is an interactive video journey built in ReelFlow. It's a sequence of short video reels connected by action buttons — visitors choose what they watch next based on what's most relevant to them. Think of it as a choose-your-own-adventure experience for your website, putting buyers in control of their research. ## What are the two types of ReelFlow Player? Overlay — which floats in the bottom corner of the page and is triggered by an eye-catcher. Inline — which sits embedded within your page content, typically auto-playing as it comes into view. Both can be used on the same page. ## How does the Inline Player differ from the Overlay Player? The Inline Player is embedded directly within your page content — inside a product section or landing page, for example. The Overlay Player floats in the corner of the screen. Both offer the same interactive capabilities, but serve different placement and engagement patterns. ## What actions can buttons inside a Flow trigger? Buttons can play another video, redirect to a webpage (internal or external), scroll to a specific section on the page, scroll then play a new video, or close the Player. For more advanced setups, you can also trigger third-party tools like chatbots using the Player API. ## Do I need a developer to build a Flow? No. The Flow Builder is designed for teams to manage independently. After the one-time install code is added to your site, all Flow building, editing, and publishing is a no-code experience. ## Can I change the Player type after I start building? No. The Player type — Overlay or Inline — must be selected when you first create the Flow and cannot be changed afterwards. If you need a different Player type, you'd create a new Flow. ## How do I publish a Flow? When your Flow is ready and all captions have been reviewed, press Publish in the top right of the Flow Builder. The system runs a pre-flight check to flag any missing content or unreviewed captions before allowing you to go live. ## Can I preview a Flow before publishing? Yes. Preview mode shows you exactly how the Flow behaves on your live URL without it being visible to the public. You can also use the QR code shown in Preview mode to test the mobile experience on your own device. ## What happens if I make a mistake in a Flow after it's live? You can edit any live Flow at any time. Changes go into a draft state and don't affect the live version until you republish. You can also unpublish a Flow instantly to remove it from your site while you make corrections. # 6. ANALYTICS & PERFORMANCE ## What performance metrics does ReelFlow track? ReelFlow tracks Flow impressions, visitors reached, Flows started, videos played, total watch time, and button clicks. Per-Flow metrics include start rate, button engagement rate, and per-step interaction breakdowns. ## How often are performance metrics updated? Metrics are updated once per day. They reflect published Flows only — Preview mode activity is not counted and won't skew your production data. ## Can I track ReelFlow activity in Google Analytics or HubSpot? Yes. By enabling Outbound Attribution, ReelFlow automatically appends UTM parameters (source: reelflow, medium: interactive_video) to all button links. This lets you track Flow-driven traffic and conversions in GA4, HubSpot, Microsoft Clarity, and other tools. ## What is the Start Rate metric? Start Rate is the percentage of Flow impressions where a visitor starts a Flow. Overlay Players count a start when a user clicks the eye-catcher, whereas Inline Players usually auto-play. Because they don't require manual engagement, Inline Players typically have higher Start Rates than Overlay Players. ## Can I see which path through a Flow is most popular? Yes. The per-Flow interaction report breaks down clicks by button, showing exactly which choices visitors make at every decision point. This helps you understand what your buyers care about most — and where to focus future content. This is displayed with counts and %'s which you can toggle when viewing a Flow. ## Can I export performance data? Yes. You can generate and download performance reports from the dashboard to share with your team or include in marketing reviews. ## Does ReelFlow help with SEO? Yes. ReelFlow automatically adds structured data that search engines can read, generates accessible captions for all videos (which contribute to page content), and improves engagement signals like time on page. You can observe video indexing in Google Search Console under Video Enhancements. # 7. BUYER STRATEGY & USE ## How does ReelFlow help engage anonymous website visitors? ReelFlow lets visitors explore your content and hear from your team without requiring them to fill in a form. This helps you connect with the majority of buyers who prefer to stay anonymous during their research — people who are influential in the final decision, even if they never raise their hand. ## What's the best page on my website to start with? Most customers start with their homepage to support navigation to high value pages or a key product or service page — wherever first impressions are formed and traffic is highest. From there, teams typically expand to use-case pages, pricing, and campaign landing pages. ## How does ReelFlow support lead generation and pipeline? ReelFlow keeps visitors on your site longer, guides them towards key conversion pages, and builds enough trust for them to take an action — whether that's booking a demo, downloading content, or registering for an event. UTM attribution means you can connect Flow engagement directly to pipeline in your CRM. ## How does ReelFlow help humanise a B2B brand? By featuring real team members speaking directly to visitors, ReelFlow creates the kind of emotional connection that text and static images can't replicate. Buyers can see and hear the people behind the product, which accelerates trust — often before any sales conversation has taken place. ## Can ReelFlow work alongside my existing chatbot? Yes — and many teams do exactly that. ReelFlow handles the initial, human-led video experience, building trust from the first visit. From there, visitors can trigger your existing chatbot — Intercom, HubSpot Chat, or others — directly from a button inside the Flow, for specific follow-up queries. ## Will ReelFlow slow down my website? No. The ReelFlow script is lightweight and loads asynchronously, meaning it won't interfere with your page's loading speed or performance scores. # 8. INTEGRATIONS, SECURITY & ACCESSIBILITY ## Does ReelFlow integrate with HubSpot, Salesforce, or my CRM? By enabling Outbound Attribution and UTM parameters, any lead generated through a ReelFlow journey carries that tracking data into your CRM automatically. For more advanced setups, the Player API lets you trigger custom events in third-party tools directly from button clicks inside a Flow. ## What is the ReelFlow Player API? The Player API lets you extend how ReelFlow behaves on your site. You can open the Player when a visitor clicks a button elsewhere on the page, navigate to specific videos, trigger third-party tools from a button click, or send custom events to your analytics platform. ## Do I need a developer to set up integrations? Basic integrations — URL redirects and UTM tracking — are no-code. More advanced setups, such as triggering a chatbot or sending custom events to GA4, require a small amount of JavaScript using the documented Player API methods. ## Is the ReelFlow Player accessible? Yes. Captions are required on all videos, audio is muted by default, keyboard controls follow web standards, and the Player respects the reduce-motion preference. Accessibility is a core part of how ReelFlow is built. ## Does ReelFlow comply with GDPR? ReelFlow is built to be compatible with GDPR-compliant setups. The Player does not require visitors to identify themselves, and ReelFlow supports implementation alongside Google Consent Mode via Google Tag Manager. ## What should I do if the Player isn't showing on my site? Check that your Workspace URL in Settings exactly matches the domain the install code is on. If you've installed via Google Tag Manager, note that Safari in Private Browsing mode blocks GTM by default — installing the code directly in your site's HTML gives the most reliable cross-browser performance. Still having issues — contact the team for support. # 9. AI FEATURES ## Does ReelFlow have AI scripting assistance? Yes. ReelFlow helps you draft and refine scripts for every step of your Flow. We remove the blank-page problem — your team refines from a solid first draft, rather than starting from scratch. ## Can ReelFlow's AI suggest where to use video on my site? Yes. The AI Flow Suggestion and Script generator analyses your website and your stated objectives, then recommends the most impactful pages and journey paths for interactive video. It identifies the points where human-led video would provide the most clarity or trust-building value. ## Does the AI write in my brand voice? Our AI scripting service defaults to a professional, measured B2B tone. You can, however, add your specific brand language and personality. It gives your marketing team a strong starting point to work from — not a finished product to publish as-is. ## What if our product is very technical — can the AI handle that? The more context you provide during the objective-setting phase, the better the AI performs with technical content. It's designed to simplify complexity for buyers — not strip out accuracy. The output is always a first draft; your team adds the technical precision before filming the videos. # 10. EVENTS ## Is ReelFlow a good fit for event companies? Event websites face a specific challenge — they need to speak to several different audiences at once: prospective attendees, sponsors, speakers, and press. Most try to do this with a single static page that ends up serving nobody particularly well. ReelFlow lets you build one interactive journey that opens with a simple question — "What brings you here today?" — and then takes each visitor down a path relevant to them. One website, multiple conversations happening in parallel. ## Can ReelFlow help increase sponsorship revenue? Sponsors are increasingly asking for proof that their investment is working. Static logo placements and banner ads are difficult to measure, which makes renewal conversations harder than they need to be. ReelFlow lets you embed sponsor-relevant video directly on your event website and track every view, click, and interaction. That data gives you something concrete to bring to the table — and a much stronger case for higher-value packages. ## Can ReelFlow help sell sponsorship packages from our event website? Most sponsorship pages rely on a downloadable PDF or a wall of static copy to make the case. A short interactive video — featuring a real person from your team walking a potential sponsor through your audience, your reach, and your packages — is a far more compelling pitch. It works around the clock, without a sales call required, and gives prospective sponsors a genuine sense of who they'd be partnering with. ## Can ReelFlow help increase event ticket sales? The data on video in B2B buying is consistent — people are significantly more likely to take action after watching a short video than after reading the same information as text. For event companies, that translates directly to ticket conversion. Featuring a real team member, a past speaker, or a returning attendee explaining what makes the event worth attending gives undecided visitors the confidence to commit — without having to discount. ## How can ReelFlow help reduce event no-shows? No-shows often happen when registered attendees lose momentum between signing up and the event itself. A short video on your confirmation or pre-event page — reminding people what to expect, who they'll meet, or what's new this year — keeps that enthusiasm alive. It's a low-effort way to protect attendance numbers you've already earned. ## Does ReelFlow work for events with multiple audience types? Yes — and this is one of the stronger use cases. Rather than building separate landing pages for attendees, sponsors, and speakers, you can use a single Flow that opens by asking visitors what brings them there. From that point, each audience type follows a path tailored to them. The result is a more personal experience for every visitor, without the overhead of maintaining multiple pages. # 11. WEBSITE PROBLEMS REELFLOW SOLVES ## Why are visitors leaving my website without taking action? Most B2B websites are built to inform, not to guide. Visitors arrive, read a few lines, and leave — not because they're uninterested, but because nothing on the page gave them a clear reason to stay or a natural next step to take. Static text and generic CTAs rarely do enough to hold the attention of a senior buyer who's quietly evaluating their options. The websites that convert well are the ones that actively guide visitors — giving them something to engage with, not just read. ## Why is my website getting traffic but not generating leads? Traffic without conversion usually points to one of two things: the wrong visitors, or the right visitors who aren't yet ready to identify themselves. In B2B, the majority of buyers conduct most of their research before they're willing to fill in a form — which means a large portion of your most valuable traffic will never appear in your CRM, regardless of how good your content is. The answer isn't more forms. It's giving those visitors a reason to engage on their own terms, at their own pace. ## How do I turn website visitors into demo bookings? The gap between a visitor and a demo booking is usually trust. Most visitors aren't ready to speak to sales the moment they land on your site — they need to understand what you do, believe it's relevant to them, and feel confident enough in your team to take the next step. Interactive video shortens that journey by putting a real person in front of visitors early — explaining, guiding, and building credibility before any sales conversation takes place. ## Why is my homepage bounce rate so high? A high bounce rate on a B2B homepage is almost always a signal that visitors aren't finding what they came for quickly enough. Text-heavy pages with generic messaging make buyers work to understand whether you're relevant to them — and most won't bother. A short, interactive video that asks "what brings you here today?" and responds with a tailored path takes the friction away. Visitors find what they need faster, and stay longer as a result. ## What's the best way to improve B2B website conversion? The most consistent improvement comes from reducing the distance between what a visitor is thinking and what they find on your page. Interactive video does this better than most approaches — it lets visitors choose their own path through your content, hear directly from your team, and build enough confidence to take the next step. It works across the funnel: homepage, product pages, pricing, and campaign landing pages alike. ## How do I engage website visitors who won't fill in a form? Most B2B buyers won't fill in a form until they're close to a decision — and many never will. That doesn't make them less valuable; it makes them harder to reach with traditional lead capture. ReelFlow lets visitors hear from your team, explore your content, and self-select the information most relevant to them — without ever needing to identify themselves. It's engagement without friction, and it reaches the buyers who form-gating consistently misses. ## How do I reach buyers who are researching anonymously? Research suggests that for every person who submits a form on a B2B website, there are several more from the same organisation who visit, research, and move on without making contact. These anonymous visitors are often as influential in the final decision as the person who eventually raises their hand. Interactive video gives you a way to reach them — providing genuine value and building trust during the research phase, before they're ready to identify themselves. ## How do I influence the buying decision before a prospect contacts us? By the time most B2B buyers make first contact, they already have a preferred vendor in mind. That preference is formed during the research phase — which means your website is doing the selling, whether you've designed it to or not. ReelFlow helps you take control of that moment: guiding anonymous researchers through your content, addressing their questions with real human video, and building enough trust that when they're ready to talk, they're already leaning your way. ## How do I connect with the people in a buying group I never speak to? A typical B2B purchase involves multiple stakeholders — but most vendors only ever interact directly with one or two of them. The rest research independently, form their own opinions, and influence the decision without ever contacting sales. Your website is often the only touchpoint you have with these people. Interactive video gives you a way to speak to each of them — different roles, different concerns, different video paths — within a single page experience. ## How do I make my B2B website feel more human? Most B2B websites feel like brochures — polished, but impersonal. Buyers increasingly make decisions based on the people behind a product, not just the product itself. Featuring real members of your team in short, conversational videos — speaking directly to visitors about the problems they solve — changes the dynamic entirely. It's the difference between reading about a company and actually meeting them. ## How do I build trust with buyers before the first sales call? Trust in B2B is built through familiarity, credibility, and relevance — all of which take time to develop. The challenge is that most of that trust-building now needs to happen on your website, during the research phase, before a buyer is ready to speak to anyone. Short human-led videos — featuring real people from your team explaining complex topics clearly and honestly — do more for trust in 90 seconds than most written content does in five minutes. ## How do I show the people behind our business on our website? Most websites bury the team page three clicks from the homepage. By the time a visitor finds it, they've already formed an impression. ReelFlow brings your team to the surface — wherever it matters most. A brief video from a founder on the homepage, a subject matter expert on a product page, a customer success lead on the pricing page. Real faces, real voices, at the moments that count. ## How do I add video to my website without a big production budget? You don't need a studio or expensive production agency to create great content. A well-lit room, a decent webcam, and someone on your team who knows the subject are enough to create video that converts. ReelFlow is designed to work with all types of recording outputs and budgets — in-house recordings, professionally produced content, or AI-generated video for teams that want to scale without going back in front of the camera every time. The quality that matters most to buyers isn't production value — it's authenticity. ## How do I keep website video up to date without reshooting constantly? This is one of the biggest barriers to video on B2B websites — and it's a legitimate one. Offers change, messaging evolves, and a video that was accurate six months ago can quickly become a liability. ReelFlow's AI Video Stand-In feature addresses this directly. Once trained on a short recording of a team member, it can generate new video from a typed script in minutes — no camera, no studio, no scheduling. Update your content as often as you update your copy. ## How do I add video to my B2B website without a developer? ReelFlow installs with a single line of code — added once, via Google Tag Manager or directly in your site header. After that, everything is managed from the ReelFlow dashboard: building Flows, adding videos, publishing, and making updates. No developer involvement required after the initial setup, and no changes to your CMS or page structure needed. ## What's the easiest way to create short videos for a B2B website? The simplest starting point is a smartphone or webcam in a quiet, well-lit space. ReelFlow's AI scripting assistant helps you draft what to say — removing the blank-page problem — and captions are generated automatically when you upload. For teams that want to go further without additional recording time, the AI Video Stand-In feature generates new videos from a script, using a digital version of a real team member. Most customers are live with their first Flow within a day. ## How do I prove that my website is contributing to pipeline? Website attribution is one of the harder problems in B2B marketing — particularly when most of your valuable visitors never fill in a form. ReelFlow's Outbound Attribution feature appends UTM parameters to every button click inside a Flow, so when a visitor goes from watching a video to booking a demo, that journey is traceable in your CRM. It connects website engagement to pipeline in a way that page views and session data alone never can. ## How do I measure engagement on my B2B website beyond page views? Page views tell you that someone visited. They don't tell you whether that person understood your proposition, engaged with your content, or came away with a positive impression. ReelFlow tracks start rates, watch time, button clicks, and path choices — giving you a far clearer picture of how buyers are actually engaging with your website, and which content is doing the most work. ## How do I track which content is actually influencing buyer decisions? ReelFlow's per-step interaction data shows you exactly which video paths visitors choose, which buttons they click, and where they go next. Over time, this reveals which messages resonate most with which audiences — information that's genuinely useful for refining your positioning, prioritising content investment, and having more informed conversations with sales about what buyers care about before they make contact. ## How do I get prospects to arrive at sales calls better informed? The research phase is where most of the heavy lifting in a B2B sale happens — and most of it happens on your website, without a salesperson present. Interactive video lets you guide that research proactively: walking prospects through your proposition, addressing common objections, and answering the questions they'd otherwise save for the first call. By the time they book a demo, they've already had the equivalent of an introductory conversation with your team. # RELATED FILES For more on specific terms and concepts: - Glossary of all ReelFlow terms: see /glossary.txt - AI Stand-In in detail: see /ai-stand-in.txt - Interactive video category: see /interactive-video.txt - Customer use cases: see /event-organisers.txt, /b2b-marketing-teams.txt, /b2b-sales-teams.txt - Verified statistics: see /stats.txt Last updated: June 2026