Understand your buyer’s journey
Go beyond views. Access granular data on how visitors interact with your Flows to understand what content actually drives action.
Interaction Tracking
See exactly which buttons visitors click and which paths they take through your Flow.
Engagement Funnels
Identify where buyers lean in and where they drop off with per-step performance data.
Attribution
Automatically append UTM parameters to button links to track conversions in your existing CRM or analytics tools.
Track buyer joruney through interactive video
Monitor real-time activity
Your dashboard updates daily with performance metrics from all published Flows. Track start rates, completion rates, and total engagement time to see how video is impacting your site.
Analyze button engagement
Every choice a visitor makes is recorded. By seeing which "Step" buttons are clicked most frequently, you gain direct insight into the questions or topics your buyers care about most.
Attribute value to video
Enable Outbound Attribution to connect ReelFlow interactions to your wider marketing stack. See exactly how many demo requests or signups started with a human-led video journey.
Refine based on evidence
Use your data to iterate. If a specific step has a high drop-off rate, you can update the script or video in the builder and republish instantly to improve the journey.
Success stories
Hear how ReelFlow customers use interactive video to engage visitors, build trust, and establish meaningful connections
50%
Engagement
"The engagement rate is fifty percent. So people are really engaging with our content and with the videos."
10x engagement vs. chatbots
“Nearly 20% of our unique visitors are interacting with ReelFlow on our site - that's 10x engagement compared to the chatbots we've used before.
We're seeing a real impact on how visitors are navigating around our website, and knowing our future customers are able to see and hear from myself and the team helps us have more informed, warmer conversations with prospects.”
45s
Increase in time
on page
"But the most valuable metric is what people say to me on sales calls. Multiple people have said, "I've seen that video on your website." So that's just the best kind of attribution."
Strong improvement in visitor engagement
“From the suggested flows and scripts, to the video creation and publishing - the entire process was super slick and since going live on the website, we've seen a strong improvement in visitor engagement.
Knowing that our visitors are seeing and hearing from me, as the founder, is an important part of the experience we're aiming for.”
Frequently asked questions
No. The Flow Builder is designed for marketing teams to manage independently. While a developer helps with the initial one-line code installation, building and updating Flows is a no-code experience.
Yes. By using our Outbound Attribution feature, you can pass UTM parameters from your Flow buttons directly into GA4, HubSpot, or any other tracking tool.
Performance data is updated once every 24 hours to ensure accuracy across all global visitor sessions.
No. The dashboard focuses on activity from Published Flows to ensure your internal testing and "Preview" views don't skew your production data.
The interaction report breaks down clicks by button type, showing you exactly which choices your visitors are making at every fork in the road.
Yes. You can revert any live Flow back to 'Draft' status instantly, which removes it from your website immediately.
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Join the companies turning silent researchers into engaged buyers.