Using interactive video in your business

A better alternative to using chatbots on a website is interactive video, which delivers the human connection, clarity, and control that modern B2B buyers expect.

Buyers prefer concise, human-driven video that answers specific questions, guides decisions, and respects their time. Interactive formats now outperform passive video, giving visitors control and deepening engagement.

Producing effective B2B video can cost £2,000–£6,000 per video using traditional methods. Tech-enabled platforms like ReelFlow offer a lower-cost alternative: bundling creation, hosting, and updates at a fraction of that price, making scalable video more accessible for modern teams.

Video delivers one of the strongest returns in modern marketing. 88–93% of marketers report positive ROI from video, with many breaking even on spend within four weeks.

Video is highly effective in B2B marketing, delivering 1200% higher engagement than text and images combined (Wistia, 2025).