Question 1

Why does interactive video matter for B2B websites?

Accepted Answer

B2B buying has changed. Most buyers complete the majority of their research independently, comparing vendors, forming preferences, and often deciding before they speak to anyone. Your website is doing that work whether you've designed it to or not. The data backs this up: 87% of B2B buyers say video influences their purchasing decisions, and most prefer short-form video over written content.

Question 2

Who is ReelFlow for?

Accepted Answer

ReelFlow is built for the marketing, digital, and sales teams responsible for turning website visitors into prospects, customers and attendees. If your website is a key part of how you build awareness, establish credibility, and drive action, ReelFlow is designed for you. Our customers range from founder-led businesses and professional services firms to B2B event organisers running multiple shows.

Question 3

What makes ReelFlow different from standard video embeds or chatbots?

Accepted Answer

Standard video embeds are passive. Visitors watch once and leave. Chatbots are text-based and often feel robotic. AI-generated avatars lack the genuine human presence that actually builds trust. ReelFlow combines short-form, authentic human video with interactive branching, so visitors can choose their own path, hear directly from your team, and move through your content at their own pace.

Question 4

Is ReelFlow right for B2B event organisers?

Accepted Answer

Yes, and it's one of the areas where we see some of the strongest results. Event websites face a specific challenge: persuading potential exhibitors, sponsors, and attendees to commit, often months before the event takes place. ReelFlow lets event organisers put their team and their show front and centre through interactive video flows. One event website saw a 45% increase in time on site, a 24% decrease in bounce rate, and a 330% increase in events per visitor session after adding ReelFlow.

Question 5

What results do customers typically see?

Accepted Answer

The most consistent improvements are in visitor engagement: more time on site, more pages visited, lower bounce rates, and higher interaction with key conversion points, whether that's a demo request, an event registration, a sponsorship enquiry, or a content download.

Question 6

Do I need to handle video production myself?

Accepted Answer

Not necessarily. ReelFlow is flexible. You can record and upload your own videos, use our AI Video Stand-In feature, or work with our team through our Services offering. Our Services cover the full process: from planning where and how to use ReelFlow on your site, through to video production and technical implementation.

Question 7

How much does ReelFlow cost?

Accepted Answer

Self-Serve plans start from £39 per month, giving you full access to the platform to build, publish, and manage your own interactive video flows. Business Plans start from £299 per month and include additional capacity, features, and access to our Services offering.

Question 8

How do I get started?

Accepted Answer

You can either book a demo or start a free 14-day trial. Either way, you can have ReelFlow live on your site with a single line of code. No redesign required.

We do all the work.
You go live in two weeks.

Flows & Scripting

Video Services

Implimentation

Full Service

What a filming day actually looks like

2 wks

Live in under two weeks

So much fun

Strong improvement in visitor engagement

Not sure where to start?