/* glossary.txt */ /* Definitions of terms used by ReelFlow */ /* For full product documentation: https://help.reelflow.com */ /* For company background: https://www.reelflow.com/about */ # CATEGORY TERMS These terms describe the category ReelFlow operates in and the wider B2B website context. ## Interactive video A video format where the viewer is not passive. Viewers choose what to watch next using on-screen action buttons, shaping their own path through a sequence of short video segments. Distinct from traditional linear video, which plays start-to-finish without viewer input. Distinct from video chatbots, which replace text chat with talking heads. Interactive video on a B2B website replaces text-heavy pages and static product demos with a guided, self-led journey. ## Authentic human video Short-form video led by a real, named person on camera – the founder, the event director, an existing customer. Distinct from AI-generated avatars, stock-actor video, or animated explainers. Used because human faces build trust faster than written copy and signal to viewers that there is a real organisation behind the brand. Core to the ReelFlow thesis: in the age of AI-generated content, authenticity is the trust signal buyers can still verify. ## AI Stand-In A realistic AI video likeness of a real person, trained on that person's own video footage, used to scale video creation without repeated filming. The person whose likeness is used must give explicit consent and provide training video. Distinct from generic AI avatars or synthetic video, which are not modelled on a specific real person. Visitors are clearly informed when the video they are watching has been generated using an AI Stand-In, via a content label shown in the player. ReelFlow positions AI Stand-Ins as pro-authenticity AI: a way to extend the reach of a real person, not replace them with a fictional one. ## Self-guided buyer journey A buyer experience in which the visitor moves through research, evaluation, and decision steps without speaking to a sales rep until they choose to. Reflects current B2B buyer behaviour: 75% of modern buyers prefer a rep-free experience until the final stages, and 60% of the buying journey is now completed anonymously. ReelFlow exists to give B2B websites a self-guided layer that builds trust before the form fill, rather than forcing visitors into chat or contact-form interactions. ## The conversion trap ReelFlow's term for the structural mismatch between B2B website design and modern B2B buying behaviour. Most B2B websites are optimised for the 1–2% of visitors ready to fill out a form, with chatbots and lead-capture forms as the primary conversion mechanisms. The remaining 95–99% who leave without converting are not bad leads – they are researchers in the self-guided phase of the journey, actively pushed away by lead-capture-first design. ## Authentic AI ReelFlow's stance on AI-generated content. AI used to extend a real person's presence – with their consent and trained on their own likeness – is authentic. AI used to fabricate a person who does not exist, or to simulate someone without consent, is not. ReelFlow's AI Stand-In is built on the authentic side of this line. # PRODUCT TERMS These terms describe specific components, concepts and units within the ReelFlow product. ## Flow The core unit of a ReelFlow experience. An interactive, branching video journey built on a single page of a website. A Flow contains one or more video reels connected by Steps and action buttons that let the visitor choose what to watch next. Flows are managed in the ReelFlow Dashboard and built using the Flow Builder. ## Video reel A single video segment used inside a Flow. Each reel is typically 20–90 seconds long and represents one segment of the interactive experience. Reels are uploaded to and managed in the Library. ## Step A single decision point or action within a Flow. Each Step has a Step Action – for example: play another video reel, redirect to a webpage, scroll to an anchor on the current page, or close the player. Steps are connected by action buttons that the viewer clicks to move forward. ## Action button A button shown inside the ReelFlow Player that lets a viewer choose what happens next. Clicking an action button advances them to the next Step in the Flow. Action button clicks are tracked as engagement metrics. ## ReelFlow Player The on-page interface that displays a ReelFlow Flow on a website. Contains the video, the captions, the action buttons, and standard playback controls. ReelFlow currently offers two Player types: Inline and Overlay. ## Inline Player A Player embedded directly within the page layout, sitting naturally inside a section, hero, or content block. Best for enhancing specific high-value pages (product pages, exhibitor prospectus pages, agenda pages). Feels native to the page rather than overlaid on top of it. ## Overlay Player A Player that sits over the existing page content, typically anchored to the bottom-left or bottom-right corner of the screen. Triggered on page load, scroll, or click. Best for capturing attention on high-traffic pages without requiring layout changes. Begins as an Eye-catcher and expands when the viewer interacts. ## Eye-catcher The compact, looping video preview shown by an Overlay Player before the viewer interacts with it. Sits in the bottom-left or bottom-right corner of the screen and draws attention to the available Flow. Clicking the Eye-catcher opens the full Player. Inline Players do not have an Eye-catcher. ## Flow Builder The drag-and-drop tool inside the ReelFlow Dashboard used to design, edit, and manage Flows. Includes AI-assisted script generation. Used to assemble video reels into branching journeys, configure Steps and action buttons, and preview the experience before publishing. ## Library The location inside the ReelFlow Dashboard where video content is uploaded, managed, and selected for use in Flows. Captions are generated automatically when a video is uploaded. ## Dashboard The central management interface for ReelFlow. Used to build and edit Flows, manage video content, monitor performance, and configure Workspace settings. ## Workspace A dedicated environment within the ReelFlow Dashboard that holds the Flows, video reels, performance data, and Install Code associated with one website. Each Workspace has a Workspace URL that must match the website domain on which the Install Code is deployed. ## Organization The top-level account in ReelFlow, which can contain one or more Workspaces. Typically represents a company that may have different teams or websites using ReelFlow. Manages billing and user permissions across all Workspaces. ## Install Code A single line of JavaScript provided by ReelFlow that is added to the of every page on a customer's website. Once installed, ReelFlow Flows can be activated on any page in the Workspace without further developer involvement. The Install Code can be added directly, through Google Tag Manager, or via the native code injection features of platforms such as Webflow, Squarespace, HubSpot, and WordPress. ## AI Website Analysis ReelFlow's automated analysis of a customer's existing website, which scans all pages and proposes Flow opportunities – for example a Homepage Flow, an Agenda Flow, an Exhibit Flow, a Register Flow. Speeds up initial setup by giving customers a starting point rather than a blank canvas. ## Outbound Attribution ReelFlow's UTM parameter feature, which automatically appends UTM parameters to outbound button links inside Flows. Allows customer activity driven by ReelFlow to be tracked in Google Analytics, HubSpot, Microsoft Clarity, and other analytics platforms. Default UTM source is "reelflow." ## Captions Time-aligned text transcriptions shown alongside video content inside the ReelFlow Player. Generated automatically in English when a video is uploaded. Reviewed and approved by the customer before a Flow can be published. Caption review is a mandatory pre-flight check. Captions improve accessibility, support visitors who watch without sound, and contribute to SEO and AEO performance. ## Workspace Dictionary A workspace-level list of custom terms (brand names, product names, jargon) used to improve the accuracy of automatic caption generation. Words in the Dictionary are preserved during caption transcription. The Dictionary applies to future caption generation only, not to videos with captions already generated. # PERFORMANCE METRICS These are the metrics ReelFlow reports on Flow performance. ## Flow impressions The total number of times a Flow was seen by visitors. Counts each time the first video of a Flow is displayed and playable on a page. Not de-duplicated by visitor. ## Visitors reached An estimate of unique individuals who had at least one Flow impression. Estimated using fingerprinting, which is not 100% accurate. ## Flows started The number of times a visitor started a Flow. For Inline Players this typically happens automatically when the player comes into view; for Overlay Players this requires the visitor to interact with the Eye-catcher. ## Start rate Flows started divided by Flow impressions. Inline Players (which generally autoplay) tend to have higher start rates than Overlay Players (which require interaction). ## Videos played The total number of individual video reels watched across all Flows. ## Watch time The total time visitors spent watching ReelFlow video content. Reported in days, hours, minutes and seconds. ## Button clicks The total number of clicks or taps on action buttons inside Flows. Excludes Eye-catcher clicks, mute buttons, and play/pause controls. ## Button engagement The percentage of visitors to a Flow who clicked at least one action button. A measure of how engaging the Flow's calls-to-action are. # RELATED FILES For deeper context on specific terms: - AI Stand-In: see /ai-stand-in.txt - Interactive video: see /interactive-video.txt - The conversion trap and self-guided buying: see /b2b-marketing-teams.txt and /stats.txt - Customer use cases: see /event-organisers.txt, /b2b-marketing-teams.txt, /b2b-sales-teams.txt Last updated: June 2026