How does AI help with planning, scripting, or producing website video?

How can AI help decide what videos we should create for our website?

One of the hardest parts of using video on your website is knowing where to start. You might have a homepage, product pages, pricing, solution pages, and dozens of landing pages—all competing for attention and resources. AI can help you make sense of that landscape by analysing your site structure, traffic, and messaging to recommend where video will have the biggest impact.

For example, an AI system can look at your homepage and product pages, identify the key value propositions and repeated phrases, and suggest a set of core videos: a homepage explainer, a product overview, and a pricing walkthrough. It can uncover patterns in buyer questions from chat logs, sales notes, or FAQs, and map those to recommended branches in an interactive video journey.

Instead of starting from a blank page, you get a prioritised list of “jobs to be done” by video: explain what you do in under a minute, show the product in a realistic workflow, reduce pricing friction, and tackle specific objections. Your team still decides what to approve—but AI gives you a focused starting point.

How does AI support scripting for different roles, use cases, and industries?

Writing good scripts is hard, especially when you need different versions for a CMO, a RevOps leader, a CFO, and end users across multiple industries. AI can act as a fast drafting partner: turning your positioning, talk tracks, and existing copy into structured scripts that are tailored to each persona or vertical.

A typical workflow might look like this:

• You provide your core messaging, ICP descriptions, and a few example phrases your team already uses.
• AI generates script options for different roles—highlighting ROI and risk for finance, pipeline and engagement for marketing, workflow and ease-of-use for practitioners.
• It proposes variations in length (30 seconds, 60 seconds, 90 seconds) and tone (more formal for enterprise, more conversational for scale-ups).

Instead of spending hours wrestling with a blank document, your team reviews, edits, and personalises drafts that are already 70–80% of the way there. AI handles the structure and versioning; humans keep the nuance, personality, and truth.

Can AI help turn our existing content into video-ready scripts?

Most B2B teams already have a lot of content—blogs, case studies, battlecards, pitch decks—but little of it is in a video-friendly format. AI can mine that content to create outlines and scripts that are ready to record, saving you from rewriting everything manually.

For example, AI can:

• Summarise a long blog post into a 45-second video script with a hook, three key points, and a clear CTA.
• Convert a multi-page case study into a short customer story narrative suitable for your product or solutions page.
• Extract common objections and responses from sales enablement docs and turn them into short objection-handling clips you can weave into interactive flows.

This repurposing means you get more value from content you’ve already invested in, while also ensuring your video story stays consistent with the rest of your website and sales materials.

How does AI speed up the production side of website video?

On the production side, AI can reduce friction at multiple stages. For teams that want to appear on camera, AI can provide teleprompter-ready scripts, shorten or expand lines to fit a target runtime, and suggest alternative phrasings that sound more natural when spoken aloud. It can also help by generating shot lists or simple storyboards so you know what to capture before you press record.

For teams that are short on studio resources—or want to scale faster—AI presenters and avatars can sometimes fill specific gaps, such as repeating the same onboarding message across languages or delivering consistent product walkthroughs. AI-assisted editing can automatically clean up filler words, tighten pauses, and add subtitles, lowering the bar for “good enough” video quality while keeping your team focused on content.

The goal is not to replace real humans entirely, but to make it dramatically easier to produce clear, consistent video for your website without needing a full-time production crew.

What role does AI play in planning and optimising interactive video flows?

Interactive video adds another layer of complexity: instead of one linear script, you’re designing a network of branches and paths. AI can help here by suggesting flow structures based on your visitor segments, pages, and conversion goals. It can propose branching logic like “start with a shared intro, then route by role”, or “offer pricing vs product vs proof as the first choice on this page”.

Once you’re live, AI can look at engagement and click data and recommend improvements. If it notices that visitors frequently choose a pricing branch but then drop off quickly, it might suggest shorter segments, clearer language, or additional reassurance content. If it sees that a certain role-based path drives more demo requests, it can guide you to emphasise that branch and reuse its messaging elsewhere.

Over time, this creates an optimisation loop: AI helps you design the first version of the journey, the data shows how real buyers move through it, and AI assists in refining scripts and flows so they better match actual behaviour.

How does ReelFlow use AI to help teams plan, script, and produce website video?

ReelFlow is built around website-first, interactive video journeys, and AI is woven into that workflow to reduce complexity for GTM teams. Instead of starting from scratch, you can lean on AI to help you decide where to place video, what flows to build, and how to script each path.

With ReelFlow, AI can:

• Scan your key pages and suggest interactive flows for homepage, product, pricing, and campaigns.
• Generate first-draft scripts for intros, role branches, industry variants, and objection-handling clips.
• Help you structure journeys visually so that each branch has a clear job and outcome.
• Support mixed production models, where you combine human presenters with AI-assisted clips or overlays.

The result is a workflow where AI handles the heavy lifting of planning and drafting, while your team brings the human voice and strategic judgment that make the story resonate.

FAQ

Will AI replace our need for human presenters and writers?

No. AI is best used as a drafting and planning partner. It speeds up work and suggests structures, but humans are still crucial for message, tone, and trust.

Can we use AI if our team is camera-shy?

Yes. You can start with AI-assisted presenters or voiceovers, then gradually mix in human clips as your team becomes more comfortable on camera.

How do we keep AI-generated scripts on-brand?

Feed AI your positioning, brand voice guidelines, and strong existing copy. Then review and edit every script before recording.

Is AI only helpful once we have lots of data?

No. AI can help from day one with planning and scripting. As you gather more engagement data, its optimisation suggestions simply get better.