Video Player API for Custom Website Triggers and Events

Tired of video players that lock you out? ReelFlow's Flow Events API lets you listen for clicks, trigger custom actions, and programmatically control player behavior from your website's JavaScript.

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The developer problem

Video Player APIs That Actually Let You Control the Experience

Most video players are black boxes — you embed them and hope. ReelFlow's video player API gives developers full programmatic control over video interactions. Listen for actionButton clicks, trigger site-side JavaScript, show or hide the player on demand.

ReelFlow API for advanced set-ups

Open the Player from a button click elsewhere on your page, trigger third-party tools from inside a Flow, or send custom events to GA4. You have full control over how the experience integrates with your site.

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Native support for Webflow, WordPress, HubSpot, and more.

ReelFlow has step-by-step installation guides for all major platforms. Add the code to your site header once, and all future Flow deployments and updates happen entirely from the ReelFlow dashboard.

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Try ReelFlow free for 14 days. No credit card required.

Get full access to the platform, build your first Flow, and see how interactive video performs on your site - before committing to anything.

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How ReelFlow's Video Player API Works

Build

Design interactive paths directly on our intuitive canvas. Start with a proven template or build your own from scratch - just connect the steps and watch your flow come to life.

Create

You don't need a film crew to build trust. Record and upload your videos, and add to your interactive flows in minutes. Need help? Explore our video marketplace or upgrade to our AI Video Stand-In feature.

Launch

Paste our snippet of code into your CMS once and you're good to go. Publish our overlay or inline player, and update them whenever you need via the ReelFlow dashboard, without raising a developer ticket.

Performance

Track engagement patterns and conversion paths, with insights into how visitors navigate your video experiences.

FAQ

Video Player API Questions

What is the ReelFlow Player API?
The Player API lets you extend how ReelFlow behaves on your site. You can open the Player when a visitor clicks a button elsewhere on the page, navigate to specific videos, trigger third-party tools from a button click, or send custom events to your analytics platform.
Do I need a developer to set up integrations?
Basic integrations — URL redirects and UTM tracking — are no-code. More advanced setups, such as triggering a chatbot or sending custom events to GA4, require a small amount of JavaScript using the documented Player API methods.
What actions can buttons inside a Flow trigger?
Buttons can play another video, redirect to a webpage (internal or external), scroll to a specific section on the page, scroll then play a new video, or close the Player. For more advanced setups, you can also trigger third-party tools like chatbots using the Player API.
How is ReelFlow different from a standard video embed?
A standard video embed is a one-way experience — visitors press play, watch once, and move on. ReelFlow is interactive. Each video runs for around 60 – 90 seconds and ends with action buttons that let visitors choose what to explore next. The result is a longer, more engaged visit — and a clearer picture of what your buyers actually care about.
How do I prove that my website is contributing to pipeline?
Website attribution is one of the harder problems in B2B marketing — particularly when most of your valuable visitors never fill in a form. ReelFlow's Outbound Attribution feature appends UTM parameters to every button click inside a Flow, so when a visitor goes from watching a video to booking a demo, that journey is traceable in your CRM. It connects website engagement to pipeline in a way that page views and session data alone never can.

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Join developers who've moved beyond black-box video players. Full API documentation included — no rebuild required.

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