What is interactive video?

How does interactive video work?

Interactive videos use on-screen buttons, branching logic, chapters, and prompts to let viewers choose what to watch next. This makes video feel more like a guided conversation than a broadcast. It also shortens the path to relevant information.

Why is interactive video becoming popular?

Modern buyers prefer autonomy and clarity. According to Wyzowl, 87% of buyers say video influences their decision to purchase and 78% prefer learning through short video rather than text (Wyzowl, 2025). Interactive video aligns with these expectations by helping viewers move quickly to what matters most.

Where is interactive video most useful?

• B2B websites: Guide visitors on homepages, product pages, or pricing pages.
• Campaign landing pages: Create tailored journeys for ABM or event campaigns.
• Product education: Enable buyers to explore features without reading long pages.
• Customer onboarding: Give step-by-step, clickable learning paths.

Does interactive video improve engagement?

Yes. Interactive elements encourage action and increase retention. Industry data shows video generates 1,200% more engagement than text and images combined (Multiple sources summarised in Wyzowl/industry reports). When viewers choose their path, they stay longer and convert more often.

What are examples of interactive video?

• Role-based paths: Viewers select whether they are a founder, marketer, or technical buyer.
• Feature explainer flows: Short clips that branch into deeper insights.
• Pricing walkthroughs: Buyers click to see packages relevant to their size or needs.

FAQ

Do I need special equipment?

No, a standard webcam or smartphone is enough.

Is interactive video hard to create?

Not anymore. Many platforms help you add interactivity without editing skills.

Does it work on mobile?

Yes. Modern players are fully mobile-responsive.

Can I use existing videos?

Yes, you can add interactive layers on top of existing footage.