The Challenge with Event Websites
Traditional event websites force every visitor through the same static experience. Whether they are a potential sponsor, a first-time attendee, or a returning delegate, they are left to navigate complex agendas and speaker lists alone.
Why it costs you registrations:
- Information Overload: Dense text and long speaker lists lead to high bounce rates as visitors struggle to find what is relevant to them.
- The "Wait and See" Barrier: Without a human preview of the event value, high-intent prospects often delay registration or remain anonymous researchers.
- Passive Engagement: Static pages cannot match the energy of a live event, creating a disconnect between the digital experience and the physical one.
The ReelFlow Solution
The "Event Concierge" Experience
ReelFlow adds an interactive video layer to your event site, acting as a digital host. Use short-form video to signpost visitors to the sessions, speakers, and networking opportunities that match their specific interests.
- Guided Navigation: Let founders or event directors greet visitors and route them based on their attendee profile (e.g. Sponsor vs. Delegate).
- Session Previews: Replace long text descriptions with 60-second video summaries from speakers, building immediate authority and trust.
- Interactive FAQ: Answer common logistical questions - like travel, pricing, or "who should attend" - through choice-driven video segments.
Strategic Impact
By enabling self-guided journeys, you do not just improve the visitor experience; you gain deeper insight into what your attendees actually care about before they even register.
- Registration Lift: Customers like Event Tech Live describe the process as "super slick," seeing strong interaction rates that drive visitors toward converting pages.
- Reduced "No-Show" Rates: Building human connection early creates a sense of commitment and excitement that carries through to the event day.
- Exhibitor Value: Prove the value of your audience by showing sponsors exactly which topics and session videos are seeing the highest engagement.
ReelFlow + EasyFairs: Customer Success
Comparing 90 days before and after going live with ReelFlow on the Advanced Engineering Show website. The result? More engaged visitors and higher conversions ✅
⬇️ 24% reduction in bounce rate
⬆️ 43% increase in time on site
📈 330% increase in activity
"From the suggested flows and scripts, to the video creation and publishing - the entire process was super slick and since going live on the website, we've seen a strong improvement in visitor engagement. Knowing that our visitors are seeing and hearing from me, as the founder, is an important part of the experience we're aiming for."
- Adam Parry, CEO & Founder, Event Tech Live
Read to learn more?
Click here to book a 30 minute introductory meeting with ReelFlow co-founder, Chris Wickson.
