Why is video better than text for B2B marketing?

Video outperforms text in B2B marketing for several compelling reasons. First, video delivers complex information more efficiently, with viewers retaining 95% of a message when watching video compared to just 10% when reading text. This is crucial for B2B products and services that often require detailed explanations. Second, video builds trust and credibility faster by allowing prospects to see real people, hear authentic voices, and witness product demonstrations in action. B2B buyers are 73% more likely to make a purchase after watching a video that explains a product or service. Third, video dramatically improves engagement metrics across all digital channels. Emails with video content see 200-300% higher click-through rates, while landing pages with video can increase conversions by up to 80%. Fourth, video content is more shareable and has greater viral potential, extending your reach organically through social platforms where decision-makers increasingly consume business content. Finally, video provides better analytics and insights into viewer behavior, allowing marketers to understand exactly which parts of their message resonate most with their audience. With 70% of B2B buyers watching videos throughout their entire purchase journey, video has become an essential tool for modern B2B marketing strategies.